The latest deal for virtual try-on company ZERO10 is an IRL collaboration with JD Sports in the latter’s Times Square New York and State Street Chicago flagship stores.

ZERO10’s AR Mirrors animate the new JD Sports x Nike Need it Now collection, allowing visitors to virtually try on 18 items—some of which come with additional AR enhancement effects like water droplets.

In addition to the virtual try-on mirrors, ZERO10 is premiering a new application of the technology as a point-of-sale tool via which allows customers to initiate online purchases if an item is out of stock or subject to pre-order. They can scan an item’s QR code to be taken to the JD Sports website and complete their purchase.

According to ZERO10 CEO George Yashin, the fact that the tool facilitates the trial, and now, the purchase of items not necessarily available in store, “addresses a common industry challenge.”

“We have already seen that the AR Mirror enhances user engagement, extends the time spent in-store, and leaves a lasting impression,” he said in a statement.

The new e-commerce integration will also allow JD Sports to track conversions afforded by the technology as opposed to simply measuring engagement.

ZERO10’s propri

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Author: Stephanie Hirschmiller

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