In brief
- MrBeast filed a trademark for MrBeast Financial, a planned app offering crypto exchange, payment processing, banking, and insurance services.
- The YouTuber would need FinCEN registration, state money transmitter licenses, and SEC/CFTC approval to launch such a platform—none filed yet.
- This joins 52 trademarks owned by his company, though not all have become actual products or services.
Social media personality James Stephen Donaldson, better known as MrBeast, filed a trademark for MrBeast Financial, which he intends to use for a downloadable app that will provide cryptocurrency exchange and payment processing services.
The application also covers investment banking services, insurance, financial wellness education, microfinance lending services, and the “financial exchange of cryptocurrency via decentralized exchanges (DEXs).”
If Donaldson does intend for the MrBeast Financial mark to be attached to a crypto exchange or payments platform, he’ll need to register as a Money Services Business with FinCEN, get state-level money transmitted licenses, and get approval from the Securities and Exchange Commission or Commodities and Futures Trading Commission depending on how the platform would operate.
As of this writi
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Author: Stacy Elliott
