Remember when switching from iPhone to Android was simply a hassle? Brace yourself: With today’s launch of iPhone 16 and the proliferation of personalized AI clouds, it’s about to be virtually impossible.

Tech titans are wielding AI as if it were superglue, making it increasingly difficult for users to escape their ecosystems. Apple, Google, Samsung and other major tech companies are placing their bets on AI-as-a-service—not just to enhance your user experience, but to make sure you stay put in their walled gardens forever.

“Anytime you are introducing a new kind of tool, there is variation in the different implementations and approaches that will be big,” Nic Benders, Chief Technical Strategist at New Relic—a monitoring platform that uses AI to analyze huge amounts of web data in real time—told Decrypt. “So, even if all three of those companies bring out a feature that does the same general thing, at first they are going to do it fairly differently. That is going to increase the lock-in for their users.”

The tech behemoths are playing a long game, and your very personal data—the things you buy, food you consume, people you meet, your schedule, and all of the choices you make that define your day-to-day existence—is the ultimate prize.

“To train your AI models, you need data. Lots and lots of data,” said Benders. “Who knows the most about you? Who has your p

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Author: Jose Antonio Lanz

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