Williams Racing just announced a global partnership with the Kraken exchange network as they explore the concept of web3 and cryptocurrency together.

Williams Racing collaborates with Kraken

Cryptocurrency and the web3 landscape have recently enjoyed strong adoption from the sporting industry.

According to a recent report, Williams Racing and digital asset trading platform Kraken announced a partnership to bring web3 to the sports brand. In a press statement, Williams Racing and Kraken announced the new global collaboration. 

“We’re excited to get the partnership underway to offer our fans cutting-edge crypto and Web3 experiences, while also enabling Kraken to reach new institutional clients.”

James Bower, commercial director, Williams Racing.

Based on the statement, the new collaboration could be the first step for William Racing to venture into the web3 landscape.

Owing to the partnership, the halo and rear wings of the FW45 race car will have Kraken’s branding. The branding will also be visible on team caps and driver’s suits. This branding will remain for the FIA formula one world championship season. 

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This branding involves KrakenNFT digital artwork, which both have been carefully selected. Based on the statement, Kraken believes this branding will help foster crypto adoption. 

Kraken pledges to continue participating in some Williams racing fan zone activities within the season. This partnership presents an opportunity for Kraken to engage crypto fans uniquely.

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Author: Wayne Jones

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