US President Donald Trump’s eldest son, Eric Trump, revealed a collaboration between World Liberty Financial (WLFI) and the TRUMP meme coin.

With both ecosystems inspired by the family and, more closely, the same individual, Donald Trump, community members cry foul, citing Sam Bankman-Fried’s FTX and Alameda Research woes.

Eric Trump Announces Major Stake by World Liberty Financial

The TRUMP meme coin has risen 7% in the last 24 hours and was trading for $10.37 as of this writing. The surge follows a high-profile announcement from Eric Trump, who revealed a new partnership between the token and World Liberty Financial (WLFI).

The financial firm, partially owned by a Trump entity, plans to acquire a “substantial position” in TRUMP for its Long-Term Treasury.

“I am proud to announce the TRUMP Meme Coin has aligned with World Liberty Financial… We’re proud to announce that World Liberty Financial plans to acquire a substantial position in TRUMP for their Long-Term Treasury,” Eric Trump posted on X (Twitter).

Trump’s DeFi