Fintech is witnessing an intriguing evolution as crypto Web3 marketers increasingly shift their focus to the Middle East and North Africa (MENA) regions.

This strategic move is not arbitrary. It is underpinned by three pivotal factors: the surge in digital payments, the growing crypto infrastructure, and the emerging role of Central Bank Digital Currencies (CBDCs). For Web3 marketers, this shift signifies vast opportunities in a landscape ripe for innovative solutions.

The Emergence of Digital Payment Behaviors

Consumers’ shift towards online financial transactions has been unignorable in the digital era. The COVID-19 pandemic has dramatically amplified the evolution. It triggered a global acceleration towards online shopping and digital transactions.

Both old and new businesses are adapting swiftly to meet this growing demand. Subsequently turning the tide of traditional commerce to favor the virtual sphere.

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Author: Bary Rahma

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