Social media is undeniably integral to the promotion and success of cryptocurrencies. One proven instrumental platform is Twitter.

Still, amid all its utility lurks a darker truth – the presence of Twitter bots and their potential to upend crypto marketing strategies.

Twitter Bots to Boost Engagement

Research indicates a significant correlation between a crypto’s social media engagement and its returns. Engagement, measured through various factors from likes and retweets to the time of a currency’s creation, suggests how an online audience responds to a crypto asset.

However, a skewed engagement coefficient could lead to misguided investment decisions.

One alarming revelation from the study of cryptos and their social media engagement is the influence of Twitter bots. These automated accounts, constituting between 9% and 15% of active Twitter users, can inflate the perceived popularity of a cryptocurrency.

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Author: Bary Rahma

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