While the entertainment industry continues to grapple with the rise of generative artificial intelligence tools, Recording Academy CEO Harvey Mason Jr. stands by the organization’s recent decision to allow the use of AI in Grammy-nominated songs.
“I still believe that human creativity is the ultimate expression of creativity,” Mason told Decrypt this week. “But I also still believe that technology has and always will play a part in amplifying—not replacing—but amplifying creativity.”
In June, the Recording Academy updated its rules for the 2024 Grammy Awards to include music created with the help of AI tools. However, AI can only play a part in the process—songs created mostly or entirely by AI will not be eligible for a nomination.
“[The Recording Academy] will not be giving an award to AI-generated material, but we will allow material that was contributed to by AI to be entered,” Mason said. “It wouldn’t be fair to discredit every piece of creative work that was submitted if it had been touched by AI.”
With the rapid development in generative AI over the last year, Mason said that the Recording Academy is looking into ways to detect the use of such tools in music. However, he acknowledged that it still relies on artists being truthful about their use of AI techniques, at least for now.
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Author: Jason Nelson
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