Why Europe is Key for Gemini in 2025 — Mark Jennings Points to the UK, France, and Italy

The global crypto market stabilizes following Bitcoin’s foray past the $100,000 psychological level. With it, the Gemini Exchange is quietly executing one of the most sophisticated expansions in the industry, anchored in regulation, user trust, and product innovation. And it all starts in Europe.

In an exclusive with BeInCrypto, Gemini revealed the inner workings of its 2025 growth engine—from establishing a MiCA hub in Malta to launching tokenized equities across the EU and adapting to shifting user priorities in a post-ETF (exchange-traded fund) era.

Europe Is Gemini’s Launchpad for the Next Crypto Cycle

Gemini’s expansion into Europe is not new, but in 2025, it has become central to the exchange’s growth strategy.

“Europe has long been a strategic focus for Gemini. We’ve already established a strong regulatory foundation, with VASP licenses in 6 European jurisdictions, as well as EMI authorizations in the UK & Ireland,” Mark Jennings, Gemini’s head of Europe, said in an interview with BeInCrypto.

That footprint is now deepening. According to Jennings, in 2025, Gemini Exchange continued to deepen its presence in the region, recognizing the growth potential that the MiCA regulatory framework can unlock.

Malta is Gemini’s chosen hub under MiCA, a strategic decision supported by a seasoned European leadership team and an aggressive compliance roadmap.

Most recently, the firm secured a MiFID II license, which will allow it to offer derivatives products across the EU.

The exchange has also sharpened its focus on three key growth markets: the UK, France, and Italy. Efforts include a branding push in London, stakeholder engagement in Milan, and sponsorship of flagship events like Paris Blockchain Week.