ChatGPT has quietly turned into the “busiest hangout” spot on the internet. What began as a productivity tool now draws crowds like a digital piazza with more than 800 million registered users and around 125 million of them showing up daily. Average session time? Roughly 14 minutes. That’s the kind of attention Facebook hasn’t seen since your aunt’s Candy Crush phase.

That’s why Meta’s nervous

When Sam Altman recently told an interviewer that Meta sees OpenAI as its “deepest competitor,” he wasn’t talking about model parameters or synthetic benchmarks. He meant time. The scarce attention currency that fuels Meta’s $160 billion ad empire.

Each minute spent chatting with a large language model is a minute not spent scrolling past ads, hearting vacation photos, or feeding Meta’s recommendation machine.

ChatGPT’s interface now mirrors the addictive pull of a social feed; not through drama, but through dialogue. According to AI analyst Rohan Paul, the numbers show the shift. Users send 2.5 billion prompts every day, each one a micro-post between human and bot.

OpenAI traffic 2 billion visits in May 2025, according to Similarweb data. Inside those sessions, users do what they used to do on Facebook: seek validation, share ideas, and vent. Only this time, the party is private, the algorithm is personal, and nobody’s selling you sneakers.

ChatGPT: the threat beneath the feed

Meta’s business works only if users linger in human spaces, because ads need eyeballs. Instagram alone is projected to generate over $32 billion in U.S. ad revenue in 2025, more than half of Meta’s domestic take. Every minute that vanishes into ChatGPT’s prompt box is one less exposure to an ad impression and one more dent in that flywheel.

Adding insult to injury, ChatGPT isn’t just answering questions; it’s fulfilling social needs. LLMs can hold context, generate voic

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Author: Christina Comben