I was one of the 18,000 people to enter the Grand Palais Éphémère, a huge domed exhibition hall facing the Eiffel Tower, for NFT Paris three weeks ago. The event has stuck with me more than most crypto conferences do—and I attend a lot of crypto conferences.

First off, I was blown away by the energy, positivity, and seriousness of the attendees, panel chats, and art displays. I was struck by how many global consumer and luxury brands were on hand—Adidas, Salesforce, Volkswagen, Panerai, Warner Bros, LVMH, L’Oréal, and Chanel, to name just a few—and by the fact that these brands were now pointing to actual NFT activations they’ve launched, rather than speaking in vague platitudes, pretending to be interested in Web3.

It was impossible to walk away from the conference believing crypto is dead.

But that was in France. Back in the United States, I returned home to more headlines about regulatory crackdowns, lawsuits, and fines against crypto companies.

On the first day of NFT Paris, Brigitte Macron, the

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Author: Daniel Roberts

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