In the cryptocurrency industry, there is a sector dedicated to promoting these digital assets, crypto marketing agencies.
However, despite operating on the frontier of technology, there are valuable lessons these agencies can learn from traditional advertising.
Standing Out Is Key for Crypto Marketing Agencies
Mariah Haberman, VP and communications director at Barkley, offers advice that resonates across both worlds.
“Make agency marketing an intrinsic part of your team’s routine and your company’s culture. Integrating self-promotion into daily operations and making it a natural part of the team’s responsibilities is the only way marketing your agency gets prioritized.”
For Christian Jaekle, the marketing director at Curiosity, shifting the mindset toward self-promotion as an internal priority has proven effective. Jaekle stated:
“Our philosophy is that when you have smart work and an outstanding culture, not everything has to be so serious. Make things you like, and the right clients, talent and PR opportunities will show up.”
Standing out is paramount in the crowded cryptocurrency market, where new coins and tokens appear almost daily. This is where the wisdom of Dan Eisenberg, chief marketing officer at Blue Chip, becomes particularly poignant. Eisenberg observed:
“We don’t see ourselves the way the industry does, let alone reporters. Engage a professional and let them guide you in wh
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Author: Bary Rahma
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