As the holiday shopping season kicks off, the Web3 world is embracing its own version of the Black Friday fever. While traditional retailers prepare their doorbusters and digital deals, Web3 platforms and crypto companies are reimagining seasonal shopping.

According to Adobe Analytics, U.S. holiday sales in 2024 are projected to reach $1 trillion, including pre-Thanksgiving purchases, with online spending expected to hit $240.8 billion—a 12% increase from 2023. Meanwhile, Donald Trump’s victory in the U.S. presidential election in early November has significantly impacted cryptocurrency markets, driving crypto demand across both new and existing users, as evidenced by the market surge.

Blockchain is transforming traditional holiday bargain hunting into a digital adventure, where smart contracts replace shopping carts and digital assets become the season’s must-have items. One such initiative comes from market veteran Changelly, a global instant crypto exchange that has operated since 2015 and serves millions of users and hundreds of partners.

Strategic Partnership that Brings Big Discounts

The Black Friday campaign developed by Changelly in collaboration with Topper by Uphold introduces a number of user-centric offers, aiming to boost mass adoption and make crypto more accessible to users during the holiday shopping season. Most notably, transactions exceeding $500 qualify for special rates using the promo code BF2024, potentially saving users up to $1,000 on fees and positioning Changelly as one of the most cost-effective instant exchange platforms in the market during this holiday season.

Reducing Barriers to Entry

Through its partnership with Topper by Uphold, Changelly is offering a 50% reduction on processing fees for cryptocurrency purchases. Users can access this di

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Author: News Desk