A recent breakthrough adds another layer of complexity to Web3 marketing ads. Amid the dizzying pace of technological evolution, it seems there is still much to be learned from audio ads.

Indeed, a new study reveals audio advertising may just have carved out a niche advantage over video advertising. So, how should Web3 marketers respond?

Audio Ads Outperform Video Ads

At a glance, the digital marketing market is heavily dominated by video. According to the Internet Advertising Bureau, spending on video advertisements will increase by 21% this year. This contrasts with the 11% growth forecasted for overall digital advertising.

Therefore, the cumulative expenditure on digital video ads is anticipated to surpass $55.2 billion by 2023.

Platforms like YouTube, Facebook, Instagram, Snap, Twitter, and TikTok continue to lure significant investments due to the large viewer base, particularly for content led by creators. However, this dominance might be on the cusp of a subtle shift.

Read more: How Web3 Brands Can Boost Leads With Engaging Content

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Author: Bary Rahma

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