When is a piece of clothing just a piece of clothing, and when is it fashion? If that question’s too perplexing, try this one: when should a piece of virtual clothing be considered virtual fashion?
Since Tuesday, leaders of top physical and digital fashion houses, assembled in the metaverse, have put their best answers to that query on display at the second-annual Metaverse Fashion Week.
To some of these designers, virtual fashion is defined by its unique potential to reach as many people as possible without sucking up real-world resources. To others, fashion—even in the virtual realm—is still a matter of awe and singularity.
In that latter camp you’ll find Vivienne Tam, the revered Chinese American fashion designer whose first-ever piece of virtual couture is currently making waves on the virtual runway in Decentraland.
The piece, a virtual qipao dress digitally embroidered with the likenesses of three avatars from the popular Bored Ape Yacht Club NFT collection in a mandala pattern, is a one-of-one NFT, meticulously designed by Tam with the technical assistance of digital fashion platform
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Author: Sander Lutz
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