The battle for the hearts and minds of future Bitcoin ETF customers is already in full swing. 

To be clear, the novel financial product has yet to be approved by the U.S. government. But hopeful financial institutions are already, preemptively, engaging in an ad blitz to stake their claim in the still-hypothetical spot Bitcoin ETF market. 

On Friday, the latest entrant to the televised race, investment management firm VanEck, released a sleek, Bitcoin-centric teaser ad on Twitter. 

Other Bitcoin ETF applicants have, in recent weeks, used Bitcoin ETF-themed spots to make overtures to broader audiences. Earlier this month, Bitwise released an ad starring Dos Equis’ “Most Interesting Man in the World” Jonathan Goldsmith.

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Author: Sander Lutz

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