Ubisoft is pulling its ads from Twitter, also known as X, Axios reported Monday. 

The Assassin’s Creed publisher’s advertising pause comes after tech firms like Apple, IBM, and Oracle as well as Hollywood studios like Disney, Paramount, Lionsgate, Comcast, NBCU, and Warner Bros. Discovery stopped running ads on the social media platform due to concerns that antisemitic content is swirling on the site unchecked.

While Ubisoft’s exact reason for suspending its Twitter ads has not yet been confirmed, the parade of billion-dollar firms pulling ads from the platform could have certainly influenced the game studio’s decision.

Decrypt has reached out to Ubisoft for comment, but did not immediately receive a response.

Last week, Twitter owner Elon Musk made a point of agreeing with a post that has been widely deemed antisemitic. Musk then

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Author: Kate Irwin

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