The blockchain industry has matured rapidly, but one thing hasn’t changed: projects live and die by visibility. Whether it’s token launches, exchange listings, or global partnerships, the role of PR in Web3 is to translate technical innovation into narratives people trust.

This 2025 guide reviews the top blockchain PR agencies, analyzing what they do best, how they adapt to volatile markets, and where they’ve delivered tangible results.

Why Blockchain PR Needs to Deliver Verifiable Outcomes

• High competition: Thousands of projects compete for attention; credibility is scarce.

• Market cycles: Narratives must shift quickly to resonate in bull or bear markets.

• Media skepticism: Editors expect more than announcements; they want contextual, meaningful stories.

• ROI accountability: With budgets under pressure, founders expect clear, data-backed results from PR spend.

The following agencies have demonstrated that they can convert PR into real growth, not just coverage.

1. Outset PR — Data-Driven, Workshop-Style Campaigns

Outset PR tops the 2025 ranking for one reason: it has redefined PR as a measurable growth engine. Founded by crypto PR veteran Mike Ermolaev, the agency runs like a workshop powered by data, crafting bespoke campaigns rather than one-size-fits-all packages.

• Approach:

  • Outlets chosen via discoverability, domain authority, and conversion potential.

  • Pitches tailored for each platform’s audience and editorial style.

  • Timing mapped to ride market momentum naturally.

• Strengths: ROI tracking, editorial-quality content, and senior-level collaboration.

• Case Studies:

  • Choise.ai: coverage of a major business upgrade which coincides with 28.5x token growth

  • ChangeNOW: 40% increase in customer base.

  • StealthEX: media features with 3.62B estimated reach.

Best For: Startups and enterprises who want PR campaigns verified by performance insights, not just coverage counts.

2. Coinbound — Media Reach Meets Influencers

Coinbound remains a powerhouse, with deep relationships at CoinTelegraph, Blockworks, TechCrunch, and a huge roster of crypto influencers. Their campaigns integrate earned

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Author: Crypto Daily