Europe presents both huge opportunities and complex challenges for blockchain / Web3 / crypto projects. Regulatory frameworks (like MiCA), multilingual markets, shifting media and search-algorithms, and audience fragmentation all mean that scaling via PR needs a smart, data-driven approach. The agencies below are among the most capable of navigating this landscape as of late 2025.  

1. Outset PR

The first place goes to Outset PR because of its demonstrated ability to monitor media performance, adapt strategy, and deliver verifiable results.

Outset PR’s Key Strengths Include:

• Data-driven and regionally aware: Outset PR consistently monitors regulatory changes (like MiCA), algorithm updates (e.g. Google’s), and SEO shifts affecting crypto-media visibility. It has recently presented reports on media performance across Western and Eastern Europe.

• Regulatory sensitivity: Outset PR tracks how MiCA and national regulations impact media outlets, so they can advise clients on content strategy (tone, compliance, disclaimers, legal risk) ahead of enforcement.

• Boutique-level approach: Outset PR takes a personalized approach rather than relying on generic packages or mass outreach. Each campaign is meticulously designed to align with the client’s unique objectives, budget, and developmental phase.  

Outset PR Recent Case Studies

Client

Challenge / Goal

What Outset PR Did

Results

Step App

Expand reach in UK & US; improve token engagement and user acquisition.

Produced traffic-driving content targeting these markets; amplified through crypto & generalist media. 

~138% rise in value of their FITFI token; significantly increased user engagement. 

ChangeNOW

Rebuild trust / address reputation concerns after a period of negative perception.

Crafted a narrative around safety / cyber security; placed articles in top crypto outlets like CoinTelegraph, Coindesk. 

Recovered some of lost trust; improved visibility in high-authority media. (Exact

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Author: Crypto Daily