The number of publicly traded companies adopting the Bitcoin standard is growing, and the latest to go in on the orange coin is spirits firm Heritage Distilling. 

Heritage Distilling, which trades on the Nasdaq under the ticker CASK, said Friday that it would start to hold the cryptocurrency as a “strategic asset” and accept it for payments. The plan is subject to approval, the company said, and Heritage will first craft a policy plan for the board to greenlight before anything happens. 

But the Gig Harbor, Washington-based company said it was “recognizing the millions of consumers who already hold and use Bitcoin as an asset and as currency on a regular basis.”

Heritage’s CEO, Justin Stiefel, said in a statement: “Heritage has always been an innovator and once again we are leading the way in the craft spirits space as we prepare to accept Bitcoin as a form of payment for online e-commerce sales and to acquire and hold Bitcoin as an asset.”

CASK finished the day down 2.5% at a price of $1.55. The stock’s price is down 47% over the last month.

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Author: Mathew Di Salvo