A recent endorsement by former Binance CEO Changpeng Zhao (CZ) of the blockchain-driven travel platform Travala has skyrocketed its AVA token by more than 300% in the last 24 hours.

The surge also follows a series of announcements, including new market listings and milestone achievements for the company.

CZ’s Influence

On December 11, Travala reported that its annual revenues had reached $100 million, up from $59.6 million in 2023. This achievement was made possible by the growing demand for flight and hotel bookings paid using crypto. It also coincided with the firm’s disclosure of a new strategy: It intends to hold a portion of its treasury reserve in AVA and Bitcoin in the manner popularized by Michael Saylor’s MicroStrategy.

However, Zhao’s December 12 post on X highlighting his firm’s early investment in Travala, dating back to the pre-COVID era, tipped the scales, getting the market excited and fueling investor curiosity.

Hailed as one of the “OG of Crypto” by some X users, Zhao’s influence within the blockchain and crypto sector is well-documented. By drawing attention to Binance’s early involvement, he not only reinforced Travala’s credibility but also signaled its potential for long-term growth – at least that’s how the market took it based on the price’s performance.

According to the social metrics platform LunarCrush, CZ’s post, viewed more than 1.3 million times, caused a marked rise in AVA-related social activity. As a result, it experienced an explosive 350% price rally, jumping from $0.75 to a peak of $3.38 in just one day.

Performance and Outlook

At the time of this writing, the token was still almost 310% higher than its level from 24 hours ago. Its current price also represents a 2