For Sébastien Borget, what started as a passion for gaming has flourished into co-founding The Sandbox, now one of the most recognized metaverse platforms in the world with more than 6.3 million user accounts with connected crypto wallets.

Its recent Alpha Season 4 curated event attracted more than 580,000 unique players in just six weeks, generating 1.1 million blockchain transactions and 350,000 NFT sales, while its creator economy continues to thrive, with over 1,500 user-generated games published on the platform.

As a serial entrepreneur with a background in telecommunications, Borget has helped The Sandbox secure over 400 major brand partnerships and establish its native token, SAND, as the second-largest gaming token by market cap, according to CoinMarketCap.

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Here, Borget, who will be a speaker at Consensus Hong Kong, discusses Asia’s dominance in blockchain gaming, The Sandbox’s approach to cultural localization and AI’s potential impact on the gaming industry.

This interview has been condensed and lightly edited for clarity.

What led you to start The Sandbox?

I’ve always been a tech geek and an early adopter of gaming hardware. My journey started with a Super Nintendo, and since then, I’ve owned nearly every console on launch day. That childhood passion fueled my dream of one day creating my own video games.

My co-founder, Arthur Madrid, and I started working together in 2007, founding three companies — two of which we successfully exited. In 2011, we shifted to mobile gaming, launching The Sandbox as a 2D world-building game. It gained 40 million downloads and 70 million player creations, but we faced challenges in retaining game creators. App Sto

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Author: Mason Marcobello