GameStop has given up on NFTs.

Less than three years after first hinting at its interest in NFTs, GameStop is ditching its NFT marketplace. The game retailer, which began as a U.S.-based brick-and-mortar operation back in 1984, has recently struggled to maintain a profitable business. GameStop was profitable for the first time in years in late 2022, but this followed company-wide layoffs and a corporate exit from some European countries.

Here’s a look into the rise—and fall—of GameStop’s NFT plans.

April 2021: GameStop seeks a blockchain analyst

Back in April 2021, a GameStop job listing for a blockchain security analyst suggested that the retailer was planning an NFT push. A fintech recruiter told Decrypt<

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Author: Kate Irwin

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