This past weekend at NFT Paris, steps away from the Eiffel Tower, scores of high-ranking executives from the world’s top fashion, automotive, watch, and alcohol brands mingled with crypto thought leaders to discuss the on-chain future of the luxury industry. 

These brands have spent the last three years dipping their toes into various blockchain-backed experiments, ranging from immersive online metaverses to ultra-limited drops of special products crafted for NFT holders.

Soon, though, says Romain Carrere, CEO of the Aura Blockchain Consortium—a collective founded by leading luxury brands to forge a unified approach to blockchain technology—the luxury industry’s relationship to crypto is set to substantially level up. 

“Web3 customers [of luxury brands] are growing really rapidly—it’s exponential,” Carrere told Decrypt on the floor of the Grand Palais Éphémère at NFT Paris this weekend. “That’s why we’re increasing our Web3 functionalities and utilities—because we’re seeing more customer engagement.”

Go to Source to See Full Article
Author: Sander Lutz

Did you like this?
Tip BTC Newswire with Cryptocurrency

• Bitcoin
• Bitcoin Cash
• Ethereum
• Litecoin
• Monero
• ZCash

Donate Bitcoin to BTC Newswire

Scan the QR code or copy the address below into your wallet to send some bitcoin:

Donate via Installed Wallet Copy

[X] Click Here to Hide Donation Details

Donate Bitcoin Cash to BTC Newswire

Scan the QR code or copy the address below into your wallet to send bitcoin:

Donate via Installed Wallet Copy

[X] Click Here to Hide Donation Details

Donate Ethereum to BTC Newswire

Scan the QR code or copy the address below into your wallet to send some Ether:

Donate via Installed Wallet Copy

[X] Click Here to Hide Donation Details

Donate Litecoin to BTC Newswire

Scan the QR code or copy the address below into your wallet to send some Litecoin:

Donate via Installed Wallet Copy

[X] Click Here to Hide Donation Details

Donate Monero to BTC Newswire

Scan the QR code or copy the address below into your wallet to send some Monero:

Donate via Installed Wallet Copy

[X] Click Here to Hide Donation Details

Donate ZCash to BTC Newswire

Scan the QR code or copy the address below into your wallet to send some ZCash:

Copy ZCash Address

[X] Click Here to Hide Donation Details