Telegram-based tap-to-earn crypto games are losing users rapidly, even as the broader cryptocurrency market enjoys a bullish phase.
Data from Google Trends reveals that search interest in “tap-to-earn” has plummeted by 80% between June and December 2024. This significant decline suggests that players and investors may be shifting their focus to other areas in the thriving crypto market.
Decline in Tap-to-Earn Games User Interest and Engagement
Leading Telegram-based games such as Hamster Kombat, Notcoin, and Catizen have seen massive drops in users despite a booming crypto market. According to TGStats, Hamster Kombat alone lost over 3 million users in just one month, while Notcoin and Catizen shed 428,000 and 407,000 users, respectively.
On-chain activity data paints a similar picture. The Ton blockchain, which powers these games, recorded more than 1 million daily active wallets in September. According to TonStats, this number had fallen below 500,000 by December.
A Chainplay survey of 957 players supports these findings. While 17.8% of users quit after their first airdrop, a notable 50.6% reduced their activity, suggesting declining interest after initial rewards.
Moreover, developers continue to struggle with user retention, as many players leave after claiming free tokens. Animoca Brands reports that top-performing projects manage to retain only 60% of their peak daily active users, with less successful projects retaining as little as 25%.
