Money can’t buy love, but it might buy users.

Perplexity AI bet big on that idea, announcing a million-dollar Super Bowl sweepstakes that turned asking questions into a potentially life-changing activity for those using the AI search engine during the Super Bowl.

The contest, scheduled for the February 9 Kansas City-Philadelphia game, is a multi-pronged user acquisition strategy. Participants can earn up to 26 entries through a combination of downloads, referrals, and actual app use during the game.

Perplexity has been on a roll lately following a substantial growth phase for the San Francisco-based company.

According to the latest AI App Report from Business of Apps, Perplexity’s user base soared by 50% in merely three months, increasing from 10 million to 15 million monthly active users by January 2025.

They recently released a self-hosted version of the controversial DeepSeek R1 reasoning model for their premium users, offering them the chance to access an America-first version of the Chinese model.

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Author: Jose Antonio Lanz

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