Marketing in the age of Web3 comes with its own unique challenges, the most significant being awareness. Despite the concept of Web3 having been a buzzword in the digital marketing space for some time, there appears to be a substantial gap in public understanding of it.

Web3, the decentralized version of the internet based on blockchain technology, is not yet a widely recognized term, even among those familiar with related concepts such as NFTs, the metaverse, and cryptocurrency.

Web3 Lacks Awareness

According to a new survey, only 24% of people claim familiarity with Web3. Comparatively, related technologies such as the metaverse and NFTs had a slightly higher recognition rate, with 36% and 34%, respectively.

When it comes to cryptocurrency, it enjoys a significantly higher awareness, boasting a global recognition of 92%.