PRESS RELEASE. Tokyo, Japan, May 9th 2023, Chainwire. The STAR project is a new initiative to help Japanese SMEs gain international recognition and prestige. The project seeks to uncover the valuable products, technologies, and know-how of small-to-medium-sized businesses.

With an advanced ecosystem, the project opens new opportunities for mutual benefit between Japan and its partners abroad.

A Project with a Clear Goal

The STAR Project has a clear goal: to help Japanese SMEs effectively communicate their products and technologies. Through this project, SMEs can gain access to funds that they can use to reinvest in their business.

Foreign companies can also take advantage of the program. Specifically, foreign companies may purchase products, technology, and know-how from Japanese SMEs and partner up with them. Ultimately, the project aims to revive the economy of Japan and the world, creating a sustainable future.

This initiative helps Japanese SMEs market their valued products and technology to overseas enterprises. A win-win situation is possible when both parties benefit from exchanging goods and services successfully.

Where Does This Initiative Come From?

This initiative originated from a desire to maximize the potential of Japan’s technological capabilities. Despite the economy’s potential, Japan still falls behind other countries in the overall score of the Global Innovation Index 2021.

This suggests that there are issues beyond technological capability that the economy needs to address. One such issue appears to be public relations activities. Japanese people tend to glorify modesty, with many mistaking this attitude for weak presentation skills.

STAR improves firms’ abilities to close the gap between Japan’s technological strength and worldwide innovation index score. With strong technical capabilities and enhanced public relations activities, Japanese SMEs and foreign-affiliated companies can impact the global market more.

How STAR Intends to Target Its Market

STAR seeks to target both Japanese SMEs

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Author: Media

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