Tron (TRX) has entered a sustained breakout, reaching its highest price level since December 2024 and gaining momentum alongside major crypto assets. The recent surge comes amid a wave of institutional interest, with developments that now place Tron in a similar category to Bitcoin and Ethereum in terms of corporate adoption.

On June 30, 2025, SRM Entertainment—a publicly listed company known for designing and selling toys and souvenirs to major theme parks across the US, China, Japan, and Europe—announced its first crypto treasury purchase: 365,096,845 TRX, valued at $100 million. With this move, SRM becomes the first company to publicly add Tron to its balance sheet, marking a milestone moment for the network.

SRM’s bold bet on Tron follows the footsteps of companies like Strategy, which holds Bitcoin, and SharpLink Gaming, which holds Ethereum. By joining this exclusive group of corporate crypto holders, SRM has elevated Tron’s narrative as a legitimate and strategic digital asset.

SRM’s Tron Holdings Up As Crypto Market Heats Up

According to CryptoQuant analyst JA Maartunn, SRM Entertainment’s bold $100 million purchase of Tron is already paying off. New data reveals that the company’s TRX holdings have appreciated by approximately 10% since the June 30 acquisition, pushing the current estimated value to $111,016,749. This profit marks a significant milestone for both SRM and the broader Tron ecosystem, as it validates the decision to become the first publicly listed company to hold TRX on its balance sheet.