Generative AI is triggering an industry-wide reckoning in gaming—and some studios won’t survive the fallout.

That’s the warning from Jack Buser, global games director at Google Cloud, who says the industry is entering an upheaval as big as any in its history.

“Some of these game companies are going to make it, and some of them are not,” Buser told Decrypt. “And some are going to be born through this revolution.”

Buser, a 30-year industry veteran, works with publishers and studios to adopt cloud infrastructure and AI, from scaling multiplayer systems to analyzing player data and testing generative tools. That role puts him at the intersection of big tech and game development, where studios connect to Google’s servers and AI mo

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Author: Jason Nelson

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