While Screen Actors Guild members continue to fight for protections from the use of artificial intelligence tools by studios, some prominent actors and celebrities are reportedly embracing AI technology—at least to stay a step ahead of those intent on exploiting their likenesses.

Startup Metaphysic AI says its Metaphysic Pro tool can give public figures a new lease on their digital life by providing an end-run around issues of compensation and impersonation.

The company claims that celebrities like Anne Hathaway, Octavia Spencer, Tom Hanks, and Paris Hilton are using it. A Metaphysic spokesperson told Decrypt they are among the “early users who have scanned their likeness and are storing within Metaphysic Pro.”

Users can upload images from smartphones or sign up for a full face and body scan in a studio, and those scans that contain the characteristics that make up the individual are stored in Metaphysic’s database. Metaphysics says this allows users to keep control of the traits required to train an AI model on their likeness and voice.

Hollywood talent firm Creative Artists Agency, which represents Hathaway, Spencer, and Hanks, declined to comment on the record. Decrypt reached out to other representatives for those actors but did not immediately receive a response. A representative for Hilton also declined to discuss the project.

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Author: Jason Nelson

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