In brief

  • London-listed web design and marketing firm The Smarter Web Company has appointed Jesse Myers to steer its Bitcoin strategy.
  • Myers, author of the “Once-in-a-Species” newsletter, created a valuation model that inspired the Bitcoin 24 framework that Michael Saylor employed at Strategy.
  • Smarter Web plans to hold reserves in both cash and Bitcoin, in a bid to strengthen its balance sheet.

The Smarter Web Company, a London-listed web design and marketing firm, has tapped Bitcoin analyst Jesse Myers to steer its Bitcoin strategy and investor messaging as it formalizes a cash-and-Bitcoin treasury policy.

“I firmly believe that there will be a dominant Bitcoin treasury company in each capital market in the world,” Myers said in a statement published by the London Stock Exchange on Thursday.

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Author: Vince Dioquino

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