Helen Liu has forged a dynamic path from tech giants like Nokia and Microsoft to her current role as Chief Operating Officer at Bybit. With a wealth of experience in HR leadership across multiple countries, Liu’s transition to the blockchain industry was driven by a passion for innovation and the inspiring vision of Bybit’s founders.
In this interview, she discusses her transition from traditional tech to crypto, how her global experience has shaped her approach, and the unique challenges she navigates as a woman in the industry.
Your journey from HR leadership roles at global tech companies like Nokia and Microsoft to becoming COO of Bybit looks very inspiring for us. What motivated you to transition from “traditional” tech?
I was drawn to Bybit by the company’s strong values — putting people first — and the vision of its founders. Although I didn’t have extensive crypto knowledge when I first joined, I quickly realized that the skills I developed in traditional tech leadership were highly transferable.
The founders’ inspiring leadership encouraged me to take on this new challenge, and I’ve since realized how my past experience has helped drive success in both tech and blockchain.
You’ve worked across several countries and industries. How has your international experience shaped your leadership style, especially in the crypto sector?
My professional journey began in China. Since then, I’ve had the opportunity to work in Finland, Singapore, Indonesia, and now Dubai. Each of these experiences has provided me with valuable global exposure and a deep understanding of different working cultures.
This international perspective has been instrumental in shaping my leadership style. Especially in the crypto sector, where adaptability and cross-cultural communication are key to driving innovation and fostering collaboration.
As a female leader in the crypto space, what unique challenges have you faced, and how have you navigated them?
As a female leader in a male-dominated industry, I’ve observed differences in how male leaders approach business and relationships. Many blockchain ecosystem partners, KOLs, and institutional clients are men. They often thrive in social environments, which can feel energ
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Author: Daria Krasnova
