Vanar Chain is partnering with Shelby American, a high-performance automobile manufacturer, to incorporate its brand into the Metaverse.

This news comes from an exclusive press release shared with BeInCrypto.

Shelby American And Vanar Chain Unite

These two firms are using the Metaverse to introduce these cars to a new class of enthusiasts. Shelby will use scalable Layer 1 blockchain technology from Vanar and its gaming platform Virtua to launch a new brand, the “Shelbyverse.” The Shelbyverse will also have a real-world impact, offering exclusive physical merchandise through a multi-platform initiative.

“Shelby American has always been about pushing boundaries in the automotive world, and we’re thrilled to help them bring that same pioneering spirit into Web3. We’re demonstrating what forward thinking brands can achieve in [the] digital space and ensuring… Shelby… is not only preserved but elevated in new and exciting ways,” said Jawad Ashraf, CEO at Vanar.

This collaboration between a luxury automobile manufacturer and the Web3 space is far from unique. For example, Lamborghini partnered with Animoca to launch Fast ForWorld, a Metaverse racing game, in October. By the end of the month, the collaboration was so successful that it attracted additional partners for further features.

Shelby and Vanar will not just shill a gimmicky venue to examine automobile specifications but instead offer a gamified experience through Virtua. Additionally, the press release claims that this experience will extend to other platforms, like Roblox, a very popular game creation platform that has already been involved in sever

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Author: Landon Manning