In brief
- An AI-generated clothing model on Shein’s site bore an uncanny resemblance to alleged murderer Luigi Mangione, confirmed by facial recognition tools.
- The shirt sold out before Shein pulled the listing, blaming a third-party vendor for the fiasco.
- The incident adds to a growing list of AI-generated ad disasters, from deepfake influencers to celebrity likeness lawsuits.
The marketing team at Shein probably thought they’d found the perfect model: chiseled jawline, brooding eyes, the kind of face that could sell low-quality shirts to anyone scrolling at 2 a.m. There was just one problem—their AI-generated hunk was Luigi Mangione, the 26-year-old charged with killing UnitedHealthcare’s CEO last December.
The shirt, a basic cotton one, appeared on Shein’s website with what AI researcher Henk van Ess identified as a likely Midjourney creation. Facial recognition tools confirmed the match. Within hours of going viral, the listing vanished faster than Shein’s return policy fine print.
“We are aware of the product and have removed it from our site,” a Shein spokesperson told TMZ. The company blamed an third-party vendor, shirking blame without identifying the s
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Author: Jose Antonio Lanz
