In the months following ChatGPT’s seismic debut last November, apocalyptic fears swirled of AI’s potential to destroy almost every human profession imaginable. The entertainment industry ranked high among sectors most preoccupied with AI’s looming threat; but given the stilted, obviously synthetic quality of much GPT-crafted creative output, many assumed that the arts would be—at least for now—a bit more insulated from the impending robot revolution. 

Then came the anonymous TikTok user hidden behind a bedsheet and sunglasses, who, with a two-minute song, single-handedly changed that calculus. For the meaningful ways in which this creator, Ghostwriter977, altered the trajectories of the music industry, American politics, and AI discourse in a span of mere months, he is SCENE’s Person of the Year.

It all started in April, when Ghostwriter posted an AI-generated song titled “Heart on My Sleeve” that purported to feature Drake and The Weeknd collaborating on their first track in 10 years.

It wasn’t the first song to impersonate a famous artist with emerging tech—far from it. But whereas most past AI musical experiments could pretty easily be dismissed as ersatz novelties, “Heart on My Sleeve” was different: It was actually good.

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Author: Sander Lutz

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