Ripple seems to be paying more attention to macro-financial factors and less attention to short-term price fluctuations these days.

An executive statement that emphasizes this shift suggests that Ripple is focusing on the international cross-border payment market. As a result, the active drop in XRP price is almost finished, but the altcoin lacks the necessary positive momentum to start a rebound.

With its payment solutions that use XRP for cross-border settlements, Ripple hopes to take a piece of the rapidly growing payment market, which is expected to reach $300 trillion by 2030.

Ripple Makes Foray Into International Payment Market

According to a recent Grayscale research, Ripple’s approach entails streamlining the intricate global payment network. The organization wants to offer cross-border transfer methods that are more transparent, cost-effective, and efficient.

The market is anticipating an increase in Ripple’s XRP value due to this strategy. Experts are projecting a 5,000% increase, which might cause the price to surpass $25.

At the time of writing, XRP was trading at $0.622, up 0.13% in the last 24 hours, and tallied a minor 2.84% increase in the last seven days, data from crypto price tracker CoinMarketCap shows.

Head of Payments Product at Ripple, Pegah Soltani, has provided insight into how the San Francisco-headquartered startup plans to apply blockchain technology to address current industry challenges.

“Global Payments”

Pegah Soltani
Head Of Payment Product #Ripple #XRP #Ripple#XRP pic.twitter.com/NAomIPn73o

— MetaMan X ™️ (@MetaMan_X) November 20, 2023

During the lecture

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Author: Yuna Rin

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