Ripple’s long-running strategy is to embed its technology across the world’s financial plumbing—piece by piece and across multiple functions—according to Phil and Dom Kwok, the brothers behind the Easy app, in a new appearance on the Paul Barron Show. The founders characterized what they called “the Ripple plan” as a coordinated effort to place XRP Ledger–based infrastructure and the company’s software wherever institutions already operate, rather than trying to disintermediate them.

Ripple Follow’s Meta’s Blueprint

Talking about Ripple’s acquisitions of Metaco, Standard Custody, Hidden Road and Rail, Dom Kwok framed the objective as coverage across brokerage, treasury, and stablecoin rails, arguing that the cumulative effect—rather than any single deal—reveals the intent. “Ripple really wants to have, you know, the XRP ledger and its tentacles really on the whole financial infrastructure that powers the world,” he said.

“So obviously, Hidden Road on the brokerage side, G-Treasury just now on the treasury side. Rail as well on the stablecoin side. And I think, once you start to see all of those different pieces come together, that’s really where you’re going to start to see sort of the power of what they’ve been building over the last many years.”

He added that the goal is ubiquity across touchpoints: “no matter which bit of the financial infrastructure someone is interfacing with, they are ultimately, indirectly, even if they don’t know it, touching, an aspect of Ripple’s tech.”

To illustrate the roll-up logic, Dom pointed to how large tech platforms expand into adjacency through acquisitions and integrations: “A great example is Facebook, which is now obviously called Meta. They bought Instagram, then they bought WhatsApp… these are standalone companies that were then rolled up and actually became much more valuable once they all came together.”

In his view, the analogy fits because end users may not realize they are en

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Author: Jake Simmons