Rekt Drinks sold out its entire batch of flavored sparkling water—the firm’s first-ever product release—in under 48 hours of launch earlier this month. Ovie Faruq (aka OSF), the co-founder of Rekt Brands, believes this proves that the crypto industry’s track record of building communities also lends itself to selling physical products.

“In my opinion, Web3 principles allow you to build a brand and IP in an accelerated fashion, which creates a window of opportunity to do something big,” Faruq told Decrypt. 

Rekt Brands and the beverage line spawned from an Ethereum NFT project called Rektguy, from which a community has been sustained for two-and-a-half years. They then launched a podcast called Rekt Radio with the co-founders Faruq and Mando, as well as pseudonymous trader Keyboard Monkey, under the Rug Radio banner. Finally, they launched Rekt Drinks.

(Disclosure: Rug Radio is a sister company of Decrypt. Ovie Faruq’s Canary Labs is also an investor in DASTAN, the parent company of Rug Radio and Decrypt.)

“It’s taken us almost 18 months from our initial idea to full product launch, so it’s very relieving to see a theoretical idea actually become successfu

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Author: Ryan Gladwin