Paris Saint-Germain (PSG) has partnered with Drop co-founder and CEO Benjamin Benichou to create a series of non-fungible token (NFT) posters.
The French soccer giant on Sept. 21 announced a partnership with Benichou, a Los Angeles-based artificial intelligence (AI) artist and co-founder of social commercial platform Drop, to create a series of matchday NFTs.
The NFTs will take the form of match posters depicting many of PSG’s historic moments and will be available exclusively on Crypto.com’s NFT platform.
According to the club, the series will comprise 1,970 AI-assisted artworks, with seven set to become official match posters for seven crucial matches during the 2023-2024 season.
The NFTs will be freely distributed to eligible Crypto.com users on the respective matchdays. Holders will also get the chance to win an assortment of prizes, including signed shirts from PSG players and physical prints of the original artwork.
According to PSG brand director Fabien Allègre, the partnership with Benichou and Crypto.com will allow the club and its fans to understand AI and its possibilities better.
Author: Julius Mutunkei