Jeremy Cowart held the phone, on speaker, out for him and the rest of his production team to hear. 

“I don’t think I’ve ever heard of a problem like that ever happening,” the voice from the phone stated flatly. 

Cowart pursed his lips, but only slightly. In just over six hours, on the massive Nashville studio stage where he currently stood, the photographer would attempt to—before a live audience—create 10,000 unique photo-based self-portrait NFTs.

Each would feature three distinct layers of meticulously-chosen visuals, including prisms and lasers, all flashing rapidly in randomized combinations from multiple lighting sources including the massive, 130-foot LED volume wall looming behind him. 

All of the photos were to be edited instantaneously into eight different styles (each distributed at varying and pre-arranged frequencies) via an app custom-created for this single event by the man on the phone, who was either in Finland or a nearby country (Cowart wasn’t sure). And all of this was supposed to happen in about 20 minutes. 

Perhaps unsurprisingly, the MacBook Pro tasked with processing that all in real-time was having a hard time keeping up. 

But even that wasn’t the sole concern on Cowart’s mind Tuesday afternoon. The artist planned to be at center of all of these 10,000 photos, in a white bodysuit and mask emblematic of a blank canvas. Every single movement he made during the 20 minutes that those thousands of photos were being taken would impact their appearance and rarity. 

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Author: Sander Lutz

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