Bad World is an occasional column by Toni Thai Sterrett, a filmmaker, futurist, and founder focused on the intersection of fashion and technology.

Welcome to the Bad World, where we embrace the future of fashion in all of its elements. At the moment, the conversation around sustainability is the loudest. We can talk about a more sustainable world without having to sacrifice individuality, style, and pleasure. We just talk about it in a real and authentic way.

Now let’s dive into something I love: Pharrell Williams’ 2023 appointment as the new Creative Director at Louis Vuitton and his debut collection for the brand’s 2024 Men’s Spring/Summer collection. But before I dig into that, I’m drawn back to the excitement in the air when Louis Vuitton released its first NFT, a soulbound token—meaning it can’t be traded or sold—in early June 2023.

This Louis Vuitton drop was fascinating for many reasons. One, we talk a lot about NFTs making it easier for brands to have loyalty programs for their customers, á la Starbucks and Nike. But a soulbound token makes i

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Author: Toni Thai Sterrett

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