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Parler Shut Down for Reboot Under New Owner—And It’s Not Kanye West

Press Releases Crypto News DeCrypt Parler Shut Down for Reboot Under New Owner—And It's Not Kanye West

The “free speech” social media platform Parler was abruptly taken offline following its Friday acquisition by digital media conglomerate Starboard. The new owner, formerly Olympic Media, told Decrypt that the service has great potential—both financially, and as a community.

“Parler has assets that represent an enormous opportunity from both the value perspective financially, but also as a community of people that use it,” Starboard CEO Ryan Coyne said. “There’s a ton of value to those users.”

Those users were largely drawn to Parler’s pitch as being less aggressively moderated than Facebook or Twitter, and thus more friendly to conservative and right-wing perspectives. That lax moderation threatened Parler’s distribution and operations, however, particularly after the the January 6, 2021 insurrection at the U.S. Capitol in Washington, D.C. where groups utilized the app for organizing the attack.

Amazon’s AWS, Google’s Play app store, and the Apple App Store all threatened to halt distribution of the app. Parler remained online after announcing changes to its moderation policies, which the company said was enforced through the use of artificial intelligence.

Parler and its parent company, Parlement Technologies, was founded in 2018. Starboard was founded that same year, and describes itself as a digital media conglomerate based in Arlington, Virginia. Its other properties include conservative-friendly platforms American Wire and BizPac Review.

Coyne describes his firm’s priorities as advertising, fundraising, publishing, and consumer brands.

Parler had been in limbo since last year, when Parlement Technologies said in October that controversial entertainer Go to Source to See Full Article
Author: Jason Nelson

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