This season, Paris Fashion Week is taking on a new virtual dimension. Along with attending the event’s physical shows and presentations, guests can now try digital versions of designer looks via augmented reality (AR) kiosks at the Sphere showroom in the city’s Palais de Tokyo.

The neon-lit kiosks in lurid green feature full-length AR mirrors. Using an integrated touchscreen, visitors can select and try looks from a lineup of buzzy young designers—including Chet Lo, Andam Fashion Award winner Louis Gabriel Nouchi, Harri (a favorite of musician Sam Smith), and Celine Kwan (who has customized pieces for Lizzo).

After snapping a photo, visitors can style them with virtual stickers and download them to their smartphones via QR code, or print them out as you might at a photo booth. They can also purchase digital apparel via the DressX marketplace.

The activation, a partnership between Hong Kong-based curated fashion platform Fabrix and digital metacloset DressX is the brainchild of Fabrix founder Shin Wong.

“It’s very Hong Kong,” she told Decrypt, explaining that th

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Author: Stephanie Hirschmiller

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