In the first quarter of 2025, Latin America’s crypto media ecosystem had one of its roughest stretches in recent memory. New research from Outset PR, an agency known for its data-driven, boutique approach to PR in Web3, shows that 73% of active crypto news outlets in the region saw traffic decline in Q1 2025. Just six crypto-native publications accounted for 69% of total traffic across the crypto-only segment.
The report — based on SimilarWeb data from 55 tracked LATAM media sites — paints a stark picture of media contraction. Once-reliable names lost ground, some disappearing from the radar altogether.
Surprisingly, Bitcoin’s January rally and early-year bullish momentum didn’t translate into sustained audience growth. Instead, a mix of macro headwinds, market corrections, and Google’s March algorithm update created a perfect storm, hitting crypto-focused sites hardest — especially those lacking strong SEO strategies or diversified content models.
Media Instability Escalates Amid Market Turmoil
In January 2025, Bitcoin briefly surged past $109,000, fueled by institutional inflows and broader optimism around U.S. economic policy. But the rally proved short-lived. By February, a wave of exploit-driven panic, meme coin collapses, and shaky sentiment pulled the market into a sharp correction.
The downturn hit the media landscape just as hard. Advertising budgets contracted, user interest waned, and Google’s March 2025 algorithm update wiped visibility from many LATAM-focused crypto outlets — especially those relying on outdated SEO tactics or thin content.
According to Outset PR’s tracking, 21.8% of the 55 monitored outlets gained traffic in February, while a staggering 78.18% saw declines.
Performance snapshot of LATAM crypto outlets in February 2025, as reported by Outset PR
Google’s March Update Creates a Visible Divide
March brought more instability — both in markets and media. Bitcoin spent most of the month fluctuating between $83,000 and $94,000, with modest rebounds tied to renewed institutional interest and broader macro optimism. Amid price swings, crypto readers turned to the media for clarity. But just as visibility was needed most, Google’s March core algorithm update reshaped
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Author: Adrian Barkley
