OpenAI officially launched web search capabilities in ChatGPT today, transforming its conversational AI into a potent search competitor. The integration arrives first for paid subscribers and SearchGPT waitlist users, with a broader rollout planned for free, enterprise, and education users in the coming weeks.
“Now, chat can get you to a better answer: Ask a question in a more natural, conversational way, and ChatGPT can choose to respond with information from the web.,” OpenAI said in an official announcement. “Go deeper with follow-up questions, and ChatGPT will consider the full context of your chat to get a better answer.”
(We reviewed it below against Google search and Perplexity, which is generally considered to be among the best generative AI search engines, and found the new service to be very competitive in terms of accuracy and, overall, a great addition to OpenAI’s already diverse pool of high-quality AI services.)
Today’s rollout follows months of speculation and strategic positioning. In July, OpenAI tested the waters with a prototype released to 10,000 users that sent tremors through the tech industry, causing Microsoft and Alphabet stocks to dip 3% on announcement day. The company has since been quietly building its search capabilities, even attempting to recruit talent
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Author: Jose Antonio Lanz
