Channeling his inner Steve Jobs, OpenAI CEO Sam Altman revealed plans on Wednesday to drastically simplify the company’s product lineup, merging its scattered collection of AI models into a single unified system.

The move comes just weeks after Chinese rival DeepSeek made waves by launching a simpler, more capable AI that threatened to overshadow OpenAI’s more complex offerings.

“We want to do a better job of sharing our intended roadmap and a much better job simplifying our product offerings,” Sam Altman wrote in a tweet.

OpenAI currently has a diverse (some might say confusing) model offering, with GPT being the creative LLM, “o” being the reasoning model, “Dall-e” being the image generator, “Sora” being a video generator, and “GPT-Vision” being a model for visual understanding.

Echoing Jobs’s famous catchphrase, Altman tweeted, “We want AI to ‘just work’ for you; we realize how complicated our model and product offerings have gotten.”

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Author: Jose Antonio Lanz