Welcome to the US Crypto News Morning Briefing—your essential rundown of the most important developments in crypto for the day ahead.

Grab a coffee and settle in because this week the crypto spotlight is on influencers, wallet transparency, and what it means for your investments. Recent findings highlight the tension between influencer monetization and ethical responsibility.

A recent revelation by blockchain investigator ZachXBT has exposed a transparency issue among crypto influencers.

A price sheet detailing 200+ influencers’ wallet addresses and promotional deals showed that out of 160+ accounts that accepted campaigns, fewer than five disclosed their posts as advertisements.

“Price sheet of 200+ crypto influencers and their wallet addresses from a project they were recently contacted by to promote. From 160+ accounts who accepted the deal, I only saw <5 accounts actually disclose the promotional posts as an advertisement,” ZachXBT shared in a post.

This highlights a serious compliance gap in influencer marketing within the crypto space. Meanwhile, the exposé comes amid broader trends that suggest influencer credibility in crypto is under pressure.

Four months ago, BeInCrypto reported that many high-profile crypto Key Opinion Leaders (KOLs) have vanished from X (Twitter).

The report ascribed this trend to brutal altcoin market downturns, financial losses, and cultural friction with new profit-focused investors.