In the heart of Lisbon, a 30-person team that has quietly orchestrated some of crypto’s most successful marketing campaigns just got bigger. Lunar Strategy, approaching its sixth year of operation, has acquired Calib3r, a marketing firm recognised for precision-driven crypto campaigns, as part of its plan to become “the biggest media powerhouse in crypto.”
The acquisition integrates Calib3r’s expertise in brand development and digital campaigns into Lunar Strategy’s operations, which have already managed over $200 million in marketing budgets for leading Web3 projects worldwide.
From Startup to Marketing Powerhouse
Founded in 2019, Lunar Strategy was built on the belief that traditional marketing playbooks fail in crypto, where cultural understanding matters as much as technical expertise. Co-founder Jack Haldorsson, who previously worked with major brands like American Eagle and Victoria’s Secret, saw that most agencies were trying to apply Web2 strategies to Web3 projects.
“The traditional marketing playbook was failing in crypto. The space demanded genuine understanding of crypto culture, not surface-level campaigns,” Haldorsson explains.
The agency’s approach centres on being genuinely Web3-native. The entire team lives on crypto-native platforms, especially X, engaging with trends and conversati
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Author: Advertorial
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