Cryptocurrency exchange OKX has expanded its partnership with English Premier League soccer club Manchester City to become the team’s official sleeve sponsor.

The new multi-year deal will see OKX pay Manchester City more than $70 million over the course of the three-year alliance, according to a report from Forbes. OKX’s branding will appear on the left sleeve of both the men’s and women’s first-team playing jerseys. 

OKX became the official cryptocurrency partner of Manchester City in March 2022, and then expanded the deal months later to sponsor the team’s training kits. Manchester City is coming off a historic “treble” in which it won three main championships this past season: the Premier League, FA Cup, and UEFA Champions League.

Manchester City’s revenue reached $780 million this past season—the most of any soccer team worldwide. The club has the most valuable brand of any soccer team in the world at an estimated $1.6 billion, according to Brand Finance. 

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Author: Andrew Cohen

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